Hey there. I'm an innovation & CX leader who drives transformation across organisations. I turn technology into tangible business and customer value.
For 15 years, I've led digital change: building services, customer experiences, and the teams behind them across a broad range of industries. I operate as a systems thinker at the intersection of business, product, and technology.
Today, I focus on AI transformation by spotting where it creates real business impact, shaping strategies that scale, and leading the change end-to-end.
Currently
- Bridging AI technology with CX, product & business strategy
- Rethinking how organisations operate across new value chains
- Coaching leaders and teams through the shift